Marketing and Real Estate Courses

The EEBA Academy provides a flexible and convenient way for the world's best high performance builders and their partners to come together to learn about building science and advances in sustainably constructing better homes. Learn more about the Academy here.

Log in or create a free account to preview courses and start learning for no or little charge! Explore our EEBA membership for additional discounts on courses, earning designations, and CEUs.

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Below is a sample of Marketing and Real Estate courses available on the EEBA Academy:
* Create a free Talent LMS Account to take courses. Have questions? Reach out to: gabrielle@eeba.org

US - Rise Fundamentals of Sustainable Homes

The Fundamentals of Sustainable Homes online course by Rise explores the different building standards that go above code and strategies to make a home more comfortable and energy-efficient. 

Instructor: Rise
CEUs: 3 NARI, 3 RESNET credits.

Sales & Marketing of the Ultimate Z.E.N Home

The Ultimate Z.E.N. Home is designed to meet the challenges of healthy living, working and learning from home, carbon free living, net zero energy and battery energy storage. This session covers how the home responds to the COVID home buyer’s desire for safety and security while living in a state-of-the-art home.

Instructor: Rich Binsacca & Panelists

The Sales Culture of Homebuilding

"Nothing happens until it's sold." - Ira A. Fulton, founder and Chairman of Fulton Homes, Tempe, AZ. Every homebuilder must have a sales culture, where sales is the epicenter of the company and really mean it and where war is declared on anything that gets in the way of sales.

Every builder should have Unique Selling Propositions where you have items or concepts that you promote that sets you apart from other builders. Most of you have energy efficiency and healthy homes that you promote that do set you apart from the others. How do you tell the story of Energy Efficiency and Healthy homes? Learn tips from 6 time IAP Leader award, and 2 time IAP Leader of the Year award winner.

Instructor: Dennis Webb
CEUs: 1 NARI, 1 RESNET credits

Permanent Changes to Home-building Post Pandemic

This session brings together a panel that includes an architect, a builder, a developer, a finance person, and a marketer to explore what we "know" and what we think we know about the effects of the pandemic on the home-building eco-system. 

Instructor: Steve Byers, Nathan Kahre, & Suzanne Shelton
CEUs: 1 NARI, 1 RESNET
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